For this week‘s assignment, I am going to summarize and analyze three articles from three web-sites, Mashable, Social Media Explorer and TechCrunch.
The first story is titled “Oprah endorses Microsoft Surface Tablet: It’s like Mercedes” written by Chris Taylor. I retrieved it from http://mashable.com/2012/11/01/oprah-endorses-surface/
This story is discussing the launch of Microsoft’s Surface Tablet that happened last week. Microsoft did not get the response from the public that was hoping for. Microsoft decided to advertise the new Surface Tablet in different way. Oprah Winfrey is the talk show queen of TV. She also has a popular magazine called “O”. In her magazine, she releases a yearly list of her “Favorite Things”. For the year 2012, Oprah declared that Microsoft Surface Tablet is one of her favorite things beside other things like $1,800 Jetson electric bike and a $5,000 Bose TV. She declared her yearly‘s list through the December issue of O magazine and on line November 01, 1012. Oprah said in her O magazine “It feels like a Mercedes-Benz to me, people” comparing the Surface Tablet with the high end car maker Mercedes-Bens. She, then, went on describing the features of the Surface Table that she likes. For example she found that the full-size keyboard and the very smart kickstand very practical and easy to use. In addition, she found that the weight of the Tablet is light compared to a lop top. Oprah did the same thing for Apple, the maker of the iPod in her “Ultimate favorite things” 2010. At last the author is wondering if this move is going to increase the sales of Microsoft Surface Tablet.
Personally, I believe that the Oprah brand became another different tool or platform for advertisement. In the past few years, Oprah has been helping different businesses to launch or advertize their products through her brand (TV shows and Magazines), such as advertising new books through her “Book club”. This has been very effective tool for selling books. For example, after she hosts a new author and introducing his book, the new book sales increases tremendously.
The second story is titled “After U.K. Court’s Handslap, Apple Gets Less Cheeky In Samsung “Apology” Written by Kim-Mai Cutler. I retrieved it from http://techcrunch.com/2012/11/03/apple-samsung-2/
This story is about a patent infringement case against Samsung by Apple. July 09, 2012, the high court of England and Wales ruled in favor of Samsung. The Samsung Galaxy tablet 10.1, Tab. 8.9 and Tab. 7.7 do not Infringe Apple’s patent. Therefore Apple changes its voice tone toward Samsung by issuing an apology through its U.K. website after losing its appeal through the UK court. The judge came to his decision after acknowledging that there are differences between the two product (Apple and Samsung Tablet) designs. The battle of Samsung and Apple issue also was present in Germany and USA court. But this time the German and USA courts rules in favor of Apple.
It looks like the Samsung infringement case raised by Apple will last for several years between courts in different countries. Personally, I believe this will be a waist of money for the two companies. I understand that Apple is ferociously going after its competition, but it should realize that small differences in design or software will have no final rulings between courts. In fact, the UK ruling shows that the case backfired on Apple in England. In addition, these court cases can stop advancement of different technologies pending the final court rulings which a loss-loss situation for both companies and customers.
The third story is titled “The Economics of Bad Outreach, Lazy outreach practices have the potential to erode value” written by Mark Smiciklas. I retrieved it from http://www.socialmediaexplorer.com/social-media-marketing/the-economics-of-bad-outreach/
The third article I have read deals with how a business approaches prospected customers. The author is clarifying good and bad practice in reaching to customers. He warns that bad practice such as SPAM and mass E-Mails may result in lost sales and trust erosion. Among the good practices that the author believes will lead to gaining prospects/customers are;
• researching the prospects blogs or websites,
• reading the prospects comments and commenting to his/her blogs,
• Follow their tweets.
This article shows the importance of researching a prospect/customer’s social media activities before reaching to them. In this manner, the research increases the possibilities of gaining more business and avoids potential losses of trust and client.
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