Pet Pawsitive

In this week’s assignment, I will be using YouTube video to promote a business. I will be showing how to use this platform that is been viewed by millions of people? It is clear that any business can use this tool for advertisement for free. Therefore a lot of companies small or big are advertising through YouTube’s video and reaching to their customers by promoting their products and services.

I have been asked to create online video to promote this imaginary business which is called Pet Pawsitive. Pet Pawsitive is a business with two locations in the area and mainly focuses on service which provides behavioral and psychological training for pets and their owners such as animal education, obedience, and rehabilitation classes. The company, also, sells organic pet food and supplies for training pets. Pet Pawsitive gives back to the community by organizing events and fundraising. In addition, the company partners with the humane society at the local and national shelters to connect the pets with their new owners.

In making this video, I will be concentrating on four main points. The first part of the video will show and abused neglected dog. The second part will show the company employee techniques to get the dog both physically and mentally healthy. I also will show in this section the foods and supplies we offer. In, the third section, I will show pet education classes that we offer to pet owners. Finally, I will show the activities that Pet Pawsitive share with the community.

The video will start with an abandoned and abused dog coming to the shelter. I will show how the dog does not answer to different commands and also show the dog’s physical and emotional abuse. These are close up pictures of the dog’s body and its lack of any positive social behavior. For example, I will show how the dog is always running away from people. The below photo, shows an example of a neglected and abused dog.


In the second section of the video, I will show scenes of our own Pet Pawsitive employees interacting with the same dog using different techniques and show chronological behavioral improvements of the dog. For example, an employee will be demonstrating an obedience technique to get the dog to answer to simple commands such as sit and come. In this same section of the video, I will also show the different organic and natural foods that we sell and how they help in this transition. This can be shown by feeding it healthy organic foods to speed the process of the dog’s healing. The affect will be shown through close ups of the dogs physical features and weight gain. Our training toys and supplies will be shown throughout this video in every step of the process. The background music for the video will be sad toned in the beginning when I am showing the abused dog and I will end with happy tones in the end as the dog is finally healthy. Below is an example picture showing a company employee interacting with a finally healthy dog.

In the third section of the video, I will show classes we offer to pet owners in the different areas of pet training using the same dog. This will show our employees having a one to one training of a pet owner educating him how to handle and train the dog and how to use our supplies and foods to nourish his pet. And finally the company will connect these pets with their new owners.

The last section of the video will show different events Pet Pawsitive is involved with in the community and its partners (humane society and local, national shelters), such as donations and helping fundraising events organized by the humane society. This will show our employees holding checks with amounts donated to our partners.

In this video, the viewer’s heart will be touched, because it shows the transformation of an abused and neglected dog to a healthy and happy pet. I show through the video how the company cares about pets and their owners by solving their problems and offer them healthy supplies and foods.


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