Monthly Archives: October 2012

Pinterest & FourSquare

This week in class, we explored and discussed different social media platforms. It was very interesting because, before this, I only knew about Facebook, Twitter, and YouTube. Some of these new platforms that I was not exposed to are, Pinterest, FourSquare, Instagram, and Podcasting. The booming popularity of these platforms is helping businesses to be successful. Businesses are reaching to these social media platforms as a tool for two main reasons:
1. To connect with their customers to satisfy their needs.
2. To advertise their goods and their services and improve their business.

One of the platforms that grabbed my attention is Pinterest. As a social media platform, Pinterest is outgrowing both Facebook and twitter month over month. Pinterest is a visual Pinboard that is basically a collection of photos from each user that can be shared between them. It allows different users that share similar ideas, habits, and hobbies to come together where they can exchange, or share photos of the same interests. The users can pin on the Pinboard their favorite things that inspire them in the form of pictures and images. In addition, users can re-pin images from other Pinboard to theirs, comment on it, or just like it.

Pinterest is very effective tool for business. In fact, Pinterest users show more shopping habits than twitter or Facebook and are more likely to make a purchase. Accordingly, businesses can take advantage of these facts and start to use this new platform. For example, they can advertise their products by pinning the photos of their products on the Pinboard and make promotion on their new products. The businesses can further use this to test popularity/acceptance of new products. For example an automotive company can put visuals of their proto-type idea cars in these platforms and see the reaction of users. This way the automotive company can eliminate bad product before it launches it into market and in the same time can identify winners and pursue them with confidence.

Businesses can use this platform as a magnet for window shopping for woman. Data shows that among the users of Pinterest, women make the largest portion. For example, a retailing store can show their new line up of products before the season starts and can have an immediate feedback on their merchandise.

Another Platform of interest is FourSquare. It is a fast growing business that saw user’s growth in two years 2009-2011, to 7 million. It is an application that helps the user interacts with his/her surrounding. The application basically shows points of interest to the user and allows him/her to comment on his/her experience. The more a subscriber uses this application the more credit he/she has. The makers of this platform divided this service between users and brands. Brands are for companies to update their followers on their news including nearby locations and offered products.

Businesses can take advantage of this platform in different ways. First, it can be used as a feedback from customers (using this platform) on their products/services. The business can then understand the need of its customers and try to improve, eliminate, and/or create new products or services. For example, a fast food company may receive multiple comments on the long wait time through its drive through lanes. The manager in that location can then address this issue.

Another way to take advantage of FourSquare is direct advertisement of the business products and services. Again, this can be made through small one line comments. For example, a coffee shop can advertise its new line of Ice Cappuccino or a return of one of its old products. It may also present promotions such as buy one get one free, etc… In addition, being a part of this platform helps the non-familiar user of the area get directed to the business.

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Pet Pawsitive

In this week’s assignment, I will be using YouTube video to promote a business. I will be showing how to use this platform that is been viewed by millions of people? It is clear that any business can use this tool for advertisement for free. Therefore a lot of companies small or big are advertising through YouTube’s video and reaching to their customers by promoting their products and services.

I have been asked to create online video to promote this imaginary business which is called Pet Pawsitive. Pet Pawsitive is a business with two locations in the area and mainly focuses on service which provides behavioral and psychological training for pets and their owners such as animal education, obedience, and rehabilitation classes. The company, also, sells organic pet food and supplies for training pets. Pet Pawsitive gives back to the community by organizing events and fundraising. In addition, the company partners with the humane society at the local and national shelters to connect the pets with their new owners.

In making this video, I will be concentrating on four main points. The first part of the video will show and abused neglected dog. The second part will show the company employee techniques to get the dog both physically and mentally healthy. I also will show in this section the foods and supplies we offer. In, the third section, I will show pet education classes that we offer to pet owners. Finally, I will show the activities that Pet Pawsitive share with the community.

The video will start with an abandoned and abused dog coming to the shelter. I will show how the dog does not answer to different commands and also show the dog’s physical and emotional abuse. These are close up pictures of the dog’s body and its lack of any positive social behavior. For example, I will show how the dog is always running away from people. The below photo, shows an example of a neglected and abused dog.

 

In the second section of the video, I will show scenes of our own Pet Pawsitive employees interacting with the same dog using different techniques and show chronological behavioral improvements of the dog. For example, an employee will be demonstrating an obedience technique to get the dog to answer to simple commands such as sit and come. In this same section of the video, I will also show the different organic and natural foods that we sell and how they help in this transition. This can be shown by feeding it healthy organic foods to speed the process of the dog’s healing. The affect will be shown through close ups of the dogs physical features and weight gain. Our training toys and supplies will be shown throughout this video in every step of the process. The background music for the video will be sad toned in the beginning when I am showing the abused dog and I will end with happy tones in the end as the dog is finally healthy. Below is an example picture showing a company employee interacting with a finally healthy dog.

In the third section of the video, I will show classes we offer to pet owners in the different areas of pet training using the same dog. This will show our employees having a one to one training of a pet owner educating him how to handle and train the dog and how to use our supplies and foods to nourish his pet. And finally the company will connect these pets with their new owners.

The last section of the video will show different events Pet Pawsitive is involved with in the community and its partners (humane society and local, national shelters), such as donations and helping fundraising events organized by the humane society. This will show our employees holding checks with amounts donated to our partners.

In this video, the viewer’s heart will be touched, because it shows the transformation of an abused and neglected dog to a healthy and happy pet. I show through the video how the company cares about pets and their owners by solving their problems and offer them healthy supplies and foods.

Old Navy

Old Navy is a clothing retailer company. It is owned by the GAP, Inc. It was named after a café in Paris, France. Originally it was called the Gap Warehouse. Old Navy opened its first stores in Colma, San Leandro and Pittsburg, California. Now, Old Navy has more than 1,000 stores in the United States and Canada.

Old Navy uses social media platforms to reach their customer. Among the different platforms they use is Facebook. The company understands that this platform is world wide used by more than a billion users and very effective tool to sell its product.

Old navy’s Facebook page is organized chronologically with multiple colors. The page uses the blue navy color which is their theme color. They also involve seasonal color. For example we see that there is a lot of use of yellow color which symbolizes the fall season.

Old Navy uses a lot of advertisements for their products which is mainly a display of different clothing in each new post. The company is targeting the whole family from kids to old people. It engages its customers/readers through seasonal themes and community events. For example, because it is now thanksgiving and Halloween is only weeks away, Old Navy is suggesting ways to carve pumpkins and partnering with Michaels for community events. These initiatives make the company to be perceived as part of the community and therefore gain more customers.

The company also uses posts such as “Do something nice day”, “National good neighbor day”, and “world gratitude day” to show that they are an ethical caring company that likes to share good values with their customers.

When reading its posts, you do not feel that the company tries to push its products. You feel that it only care about the community and raises events. Nevertheless, its posts are full of visuals of their products. For example, in a kid’s safety event, the company shows a photo of firefighters and police with kids wearing old Navy clothes.

For fans following Old Navy’s Facebook page, they can expect information about sales, good deals, and new products offered. They can also have information about the company events and reminded of daily good values.