Monthly Archives: September 2012


Sobeys is the second largest Canadian food retailer that sells high end and fresh food products. It is a family own company. Sobeys was founded in 1907 by John W. Sobey and his son Frank H. Sobey. It operates stores in all ten provinces. Sobeys headquarter is locates in Stellarton, Nova Scotia. Lately Sobeys is trying to reach its customers and expand their market and compete with the other big retailers in Canada which are Lablaws and Metro. So Sobeys decided to use social media as a tool for that. Sobeys establish blog (word press), Face book, and Twitter.

Sobeys twitter page is organized and practical. On the left side it shows headings and on the right it has the actual tweets. The green background color gives us a feeling that the company is using natural fresh ingredients and is environmentally friendly. Their tweets are up to date and frequent. The tweets from the company seem professional and compassionate about the issues the customers present.

Sobeys found that twitter is a great tool to advertise their promotions and interact with their customers. It tries to let customer know about deals such as different promotions and also shows that it cares about the community. For example it advertises how it helps food banks in different communities and encourages its customers to do so.

Through its twitter, Sobeys also directs their customer inquiries to different departments within their company and hence solves their problems. I think this is prefect method to satisfy their customers and improve their services. In other tweets they even interact with their own employees and suggest ways to resolve their issues.

In general, Sobeys interacts well with their customers through twitter and uses this tool very efficiently for promoting their product and services. Compared to their competition, I think they are miles ahead.


Future Shop


Future Shop

Future Shop is a consumer electronic retailer company that has 146 stores all around Canada. It is the largest in its category in Canada. It also offers online purchasing through its website It is now owned by an American company known as Best buy. Future Shop uses social media to reach into their customers such as Facebook, Twitter, Tech forums, YouTube, and Tech Blogs.

Their blogs always present the newest high tech gadgets, games, or necessary electronics. They usually advertise features of their products and how they make our lives more comfortable and entertained. For example, in its latest blog titled “De-stressing with Tech: 5 Minutes at a Time“, the blogger is presenting 5 different products but explaining why we should use them and making them very attractive through the use of visual media and charts. The way I see it, Future shop uses blogs mainly for advertising their newest products and how to use them.

One of the weaknesses of their blogs is the lack of interaction with the reader. For example, I did not see any reward offerings trough contests or organizing educational events or anything that benefits the reader. Also, the layout of the blog page is very simple and could be more appealing.

Over all, I really liked the content and how Future Shop used the blog to push their products to the consumer. But I think they have more room for improvement especially in engaging the reader.

Social media

Dounia Elalami
Business administration
Social media
Assignment # 2
Date: 14 September, 2012

Social Media

In the past century, human life is greatly and still affected by changing technology and inventions. One of the technologies that are revolutionizing our life is social media.
Social media became the future of communication. It became the way we communicate with each other through internet by sharing photos, audio, video and news either personnel or other. Today, internet is helping us to be closer to each other instantly. It also helps us build networks, which will lead us to good opportunities.
On the other hand, there are disadvantages of relying only on social media in our lives. For example, we can easily lose our personal touch with people by not watching their behavior or the lack of face to face communication. In addition, we may become addicted to some of the social media web-sites like Facebook.
Personally, I use Facebook every day to keep contact with my family and get informed about what is happening with them. This is very convenient for me especially that they live in Morocco and Toronto.
In addition, mass media tools are being used extensively in business dealings and job recruitment such as My space, Facebook, and Linkedin. They are also used for advertising and reaching to customer needs.
In conclusion social media is serving the society in good ways. It is making our lives easier. Personally, I am intending to learn how to use the social media as a tool that will help me to reach my goals.

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